CRO ROI Calculator

Discover the potential revenue impact of a Conversion Rate Optimisation programme. Based on standard agency forecast models.

1. Traffic Suitability

Est. Monthly Conversions:

1,500

Calculating...

2. Revenue & Forecast

£

Model a declining baseline

Flat -10% YoY
12 mo

How long a winning test holds its maximum revenue impact before the market catches up and it softly tapers off.

5%

Average peak revenue uplift per winning test.

RETURN ON INVESTMENT

£0 back for every £1 spent

EST. ADDITIONAL REVENUE

£0

First 12 Months

24-MONTH EXPERIMENTATION IMPACT (GROWTH)

This is a demonstrative graph to show the impact of incremental lifts on revenue over a 24-month period. It visually displays Annualised Revenue Run Rate, with the total trajectory built upon the stacked, depreciating impacts of distinct, whole winning tests.

PROGRAMME METRICS (FIRST 12 MONTHS)

Calculated Win Rate (Fixed) 40%
Winning Tests (Est.) 0 / 12 run
Programme Investment (Spend) £69,360
Total Forecasted Baseline + Uplift £0